Use these methods to improve your Google Adwords campaign and make more money! Capitalize the first letter of every word in the title – Don’t use all caps. Using all caps is like shouting and using lower case letters at the beginning of the word doesn’t reflect importance. Use keywords in the title – use [...]
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PPC
Click fraud is a concern for anybody who is doing Pay Per Click(PPC) marketing. Click fraud involves clicking on an ad for the purpose of generating a charge with having no interest in the target of the ad’s link These clicks cost the advertiser money. Identifying click fraud is difficult. Avoid or minimize click fraud [...]
Thinking about using Pay Per Click (PPC)? If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results. You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that [...]
Driving visitors to pages with high paying keywords is a challenge that can be overcome by optimizing your site navigation After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appear on a page that [...]